F.A.Q.

Q. What is the Marketing Control Center [MCC]?

A. About the Marketing Control Center.

Q. How do I get started using the MCC platform?

A. Getting started on the MCC is simple.  Start by registering online for a demo or contacting an 80/20 Solutions representative, they will be able to review your various customization, term, and subscription options with you.  Once you are happy with your selected options, an account will be created for your company and you are ready to begin increasing your marketing ROI immediately.

Q. How would you classify the MCC in terms of common industry segments or best practice areas?

A. The MCC has been defined within a few different industry segments including Marketing Automation[MA], Marketing Resource Management [MRM], Marketing Performance Measurement [MPM], and Organizational Data Mining [ODM].

Marketing Automation [MA]
By using the business intelligence built into CRM software, companies are launching automated marketing campaigns that target the right customer, with the right offer, at the right time -all with an eye toward improving lifetime customer value and retention. But how can you automate this community building process? Traditional customer Relationship Management (CRM) tools are great at tracking leads, quotes/proposals, and sales cycle activity, but they fall short when it comes to focusing on the ‘marketing processes’ that lead to customer acquisition. 80/20 Solutions’ Marketing Control Center (MCC) picks up where these CRM tools have fallen short by providing true Marketing Automation.

Tasks previously administered offline by marketing coordinators have been streamlined and automated in the MCC so that resources can be redirected to managing the campaign strategy and monitoring performance via real-time analytics. The MCC helps you improve response rates and revenues from your marketing efforts by giving you the ability to easily manage sophisticated, timely, personalized customer communication strategies.

Marketing Resource Management [MRM]
80/20’s Marketing Control Center (MCC) is a Marketing Resource Management solution enabling marketers to plan, budget and simultaneously monitor all online AND mobile marketing initiatives from one comprehensive, yet easy to use online (ASP) interface. The MCC is a cross-functional collaboration and workflow solution, developed by marketers for marketers. It is specifically designed to automate the day-to-day requirements for executing and delivering successful interactive marketing campaigns.

Key features include:

• Customizable automation of the planning, review and approval processes.
• Unprecedented visibility and control over your marketing initiatives for real-time optimization of marketing mix and resources.
• Cross-function and cross-channel campaign analytics to ensure accurate targeting of the right prospects to develop sustainable customer value throughout the marketing lifecycle. (Community Manager)

Marketing Performance Measurement [MPM]
In today's competitive environment, marketers face significant pressure to verify the return on their marketing investment. Now more than ever, Marketers are accountable for their performance and results with heightened scrutiny of each line item in the budget. 80/20’s Marketing Control Center (MCC) provides real-time visibility of every aspect of a program's effectiveness for accurate and complete Marketing Performance Measurement in fluid environment. Marketers are able to easily optimize marketing resources and demonstrate value by focusing on campaign strategy, rather than wasting time on redundant and often out-dated report generation.

Organizational Data Mining [ODM]
The importance of collecting a wide range of data that precisely reflects your business' activities is widely recognized as vital to achieving competitive advantage. Data Mining is the process of extracting hidden knowledge from this collection of raw data and finding relationships and patterns which deliver results that can be utilized by a decision support system, whether automated or manual by a human analyst.

What is the probability that a certain customer will respond to a planned promotion? What goods should be promoted to this customer? What is optimum mode of communication to this customer? These are all questions that can best be answered if information hidden in your database can be explicitly found and utilized.

80/20’s Marketing Control Center (MCC) automates the utilization process by integrating the Data Mining of captured customer data with campaign development. Such real-time business intelligence also allows marketers to quickly and easily capitalize on lessons learned to better future campaigns.