Intoducing our Brand Engagement Index (BEI).

Ginger is single and lives with her sister. She's 22, and has two German Shepherd puppies. She spends two hours on your website every day, she forwards all of your emails to her friends and she tweets about your company a lot. Do you know this much about Ginger? How would you treat her if you did?

Consumer Scoring - Know your 20%

At 80/20 Solutions, we take Consumer Scoring very seriously. We live the 80/20 rule and we recognize that you need to understand who your most engaged and valuable customers are. We created the Brand Engagement Index to help you cut through the click-throughs and really figure out who's valuable to your company.

Consumer Scoring - Key Benefits

• Find the brand advocates and influencers within the broader community
• Find the key behaviours that correlate to consumer value 
• Segment consumers based on Brand Engagement rank 
• Integrate with other marketing tactics to track and reward behaviour across multiple channels and tactics

80/20 Solutions' Brand Engagement Index - Key Features

• Assign brand engagement points within the rules engine
• Assign and remove points on an individual basis based on behaviour 
• Points management 
• Rules and segments can be triggered based on ranking 
• Ranking of community members based on point totals 
• Graphical reporting of brand engagement trends

Who's the most engaged in your community? Who's the most profitable? How can you replicate that pattern across your database? How can you attract more 'like' prospects?

Our Brand Engagement Index makes Consumer Scoring a practical part of your digital marketing program.