Build Better Consumer Relationships.

Turn Reaction into Proaction

The foundation of the 80/20 solution consists of four basic components that make interactions with customers so fast and powerful that reaction becomes proaction.

Here’s how you can use our proven methodology, easy-to-use best practices templates, innovative technology platform, and real-time metrics to ensure that your finger is always on the pulse of your consumers at every level of conquest.

1. Client Success Methodology

The foundation of the 80/20 solution is our 7-step client success methodology that have been proven to maximize consumer value.

For five years, 80/20 has worked with our key clients to hone this effective methodology. Their invaluable input—just like the responses they receive from their own consumers!—has helped us drive a continuous enhancement process to develop, refine, and prove a process that begins with capturing the right customers, then builds involvement and loyalty until satisfied customers become brand advocates for your products and messages.

2. Digital Marketing Best Practices Templates

Based on our proven methodology, we have developed effective, easy-to-use templates that can be used immediately and/or scaled and custom-modified to suit your specific needs. There is a template for each of the seven steps for maximizing consumer value.  Each template enables marketers to deliver the most efficient and effective campaigns, based on processes that include recommended parameters and guidelines to optimize results. From first contact, as prospects convert to customers and engage more in your brand, a holistic yet dynamic profile is compiled on each consumer allowing marketers to better understand their consumers’ value.

3. Innovative Technology Platform

Our unique web-based solution is offered as a Software as a Service (SaaS)—the application is hosted by 80/20 (using the highest levels of security so all data is completely protected) and available to you 24/7 via the Internet. This offers you significant benefits:

  • Nothing to download, for you or for your consumers
  • Nothing for your over-burdened IT departments to manage or maintain
  • All activity is in your own hands—no third party delays in implementing, assessing, or changing programs.
  • Secure and private—your proprietary information and your consumers’ personal details are totally protected at all times.
4. Real Time Feedback and Reporting

80/20 enables you to measure your marketing success easily, at any time. Graphical reports, designed to provide you with the precise information you need, are always at your fingertips. That means you always have access to the crucial insights required to make the best strategic decisions—you can even adjust campaigns mid-stream to achieve the highest return on your marketing investment.

It’s one of the two ways 80/20 keeps you in the driver’s seat, helping you maintain a constant focus on your programs’ goals and an unswerving eye on your marketing ROI.