Intelligent Digital Marketing | 8020 Solutions

Stitch It

As Canada’s largest clothing alteration chain, Stitch It stores offer complete clothing alterations by “fit and sew experts” in almost 100 locations in Canada and the U.S. Convenient locations, high-quality work, consistent service and pricing, and fast turnaround have created a loyal customer base.

But Stitch It was unable to close the loop between marketing and sales, and as a result, had no way to assess how their marketing efforts were being received by customers. They did know, however, that customers were becoming annoyed by telephone surveys and wanted an online alternative.

With the help of 80/20 Solutions, Stitch It is implementing a cardless loyalty program integrated directly into their Point of Sale (POS) system. This solution will let them track customer response to marketing efforts, offer real-time insight into the success of individual marketing campaigns, allow them to leverage a greater understanding of customer wants and needs into programs that directly address those desires, and encourage satisfied customers to recommend Stitch It to their friends and colleagues, thereby growing their customer base.